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e-Commerce SSL certificates for secure transactions
Fri, 02/12/2010 - 10:46am
e-Commerce secure transactions require a higher level of assurance than standard SSL digital certificate usage. Simply displaying a padlock will not assure your customer the validity of the company behind the website. The following range of digital SSL certificates are designed specifically to provide that level of assurance backed by a financial warranty.
According to a prominent e-retailer magazine, the range of conversion improvements achieved through the use of SSL security logos like GeoTrust, Verisign and Comodo varies amongst ecommerce websites with average gains between 5 percent to 10 percent. Small, unknown companies typically experience even higher conversion rates because consumers are more likely to be fearful of shopping with them since they don’t know if some of them are legitimate businesses—let alone have confidence in their security systems. In the same article, 37% of consumers told Forrester that security concerns would affect their online shopping to some extent while 39% said it wouldn’t affect their holiday shopping at all 1
1 Internet Retailer (March 2006 issue) titled, Hand-holding: Fraud-weary consumers look for the seal of approval, by Lauri Giesen.
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